PROJECT

Football Is The Muse

Social-first creative extension of the Global adidas 2026 World Cup "Football is the Muse" campaign, for the JD audience rolled out across EU; retail, paid-social, brand-socials and digital.

Original moments on the journey to a match that unfold naturally. The glimpses feel stolen, fleeting and real. Partnership with Lime Bike furthur aligned with EU rollout.

CLIENT

JD

adidas

ROLE

> Art Director

> Graphic Designer

TOOLS

> Adobe Photoshop

DUAL GENDER MINI AV

CAMPAIGN IMAGES

LISA HPR